I've heard rumors of this for over four years now: http://www.apple.com/imac/frontrow.html.

Frankly, I'm underwhelmed -- I really expected Apple to have much more to brag about, especially given their momentum with iPod over the last couple of years.  Based on everything I'm seeing, Front Row doesn't even have feature parity with the first version of Media Center released back in October 2002. No hint of a developer platform either -- that's a shame -- I was really looking forward to dusting off my Mac coding skills again.

But don't get me wrong -- I do think this is a good thing.  The halls here in Building 50 are buzzing with excitement (and yes, it's positive excitement -- we love this stuff).  It's classic Microsoft vs. Apple, and we haven't really had that for a lonnnnnng time, and some of us miss that competition.

So, welcome back Apple, it's good to see you again!

What do you think -- was this a good move for Apple?