Rags Gupta (who was instrumental in bringing Live365 to Online Spotlight back in the day -- how ya doin' Rags!) writes the following in DVR Feature Request - One-Click to Record Future Programs...

"I'd like to be able to click a "Remember to Record" button while the ad is playing or within some time lag after it plays and have my DVR put the advertised show on its recording schedule."

I want this too, Rags. Just the other day my wife saw an advertisement for Conviction, the new court room drama from the Law & Order folks. We went looking for it in the Media Center Electronic Programming Guide (EPG) and it wasn't there because the first episode was outside the 14 day window. Now I have to remember to go looking for it at some point in the future.

Oh, and clearly there is an advertising bonus here -- imagine being able to track how many people have scheduled a DVR recording of a show in advance, then publicize the following with a movie trailer voice over...

'Over XX million viewers will be recording this show in two weeks -- will you...?'

Great idea Rags!